Red Bull VS Naked Juice
Verdict DROP IT DROP IT
The Reality A 2014 class-action lawsuit, filed by plaintiff Benjamin Careathers, alleged these specific performance claims -- improved concentration and reaction speed -- were false advertising, not adequately supported by science. Red Bull settled in August 2014, agreeing to pay more than $13 million and offering any US consumer who purchased Red Bull between January 1, 2002, and October 3, 2014, a choice of $10 cash or $15 worth of Red Bull products. Red Bull did not admit wrongdoing, maintaining its marketing and labeling 'have always been truthful and accurate,' and said it settled to avoid the cost and distraction of continued litigation. A consolidated class-action lawsuit in California alleged the products contained added synthetic vitamins and other ingredients inconsistent with the 'all natural' and 'non-GMO' labeling, including genetically altered soy in some varieties. PepsiCo settled in 2013 for $9 million while continuing to deny the labels were misleading or false, agreeing to redesign labels to eliminate or modify the specific claims at issue and to stop describing the juices as 'all natural' going forward. Consumers who purchased the products between September 27, 2007, and August 19, 2013, could claim up to $75 with proof of purchase or $45 without.
SHORT ANSWER
Red Bull: Red Bull settled a 2014 class-action lawsuit for more than $13 million over claims that the drink improves concentration and reaction speed, offering every US purchaser since 2002 a payout, though the company did not admit the underlying claims were false.
Naked Juice: PepsiCo paid $9 million in 2013 to settle a class-action lawsuit alleging Naked Juice products labeled 'all natural' and 'non-GMO' actually contained genetically altered soy and added synthetic ingredients, and agreed to stop using the 'all natural' claim.