Red Bull
The claim: Red Bull improves concentration and reaction speed beyond a typical caffeinated drink.
by Red Bull
✓ Evidence agrees · Moderately sourced (4 sources)
By PixPause Editorial · 2 min read · Verified September 13, 2026
Red Bull settled a 2014 class-action lawsuit for more than $13 million over claims that the drink improves concentration and reaction speed, offering every US purchaser since 2002 a payout, though the company did not admit the underlying claims were false.
Make your guess on the slip to reveal the answer- "Red Bull improves concentration and reaction speed beyond a typical caffeinated drink."✕ FALSE
BUYING THE HYPE
▸ HYPE VS REALITY
Red Bull's marketing, built around the slogan 'Red Bull Gives You Wings,' has long claimed the drink increases concentration and improves reaction speed beyond what a typical caffeinated beverage would provide.
A 2014 class-action lawsuit, filed by plaintiff Benjamin Careathers, alleged these specific performance claims -- improved concentration and reaction speed -- were false advertising, not adequately supported by science. Red Bull settled in August 2014, agreeing to pay more than $13 million and offering any US consumer who purchased Red Bull between January 1, 2002, and October 3, 2014, a choice of $10 cash or $15 worth of Red Bull products. Red Bull did not admit wrongdoing, maintaining its marketing and labeling 'have always been truthful and accurate,' and said it settled to avoid the cost and distraction of continued litigation.
A $13 million settlement over specific, falsifiable performance claims (better concentration, faster reaction speed) is a meaningful real-world consequence, even though Red Bull didn't formally admit the claims were false. The company chose to pay out to every US purchaser over a 12-year window rather than defend the specific science behind those claims in court -- a real, financially significant outcome that a marketing claim alone wouldn't tell you about.
This verdict would change if new, independently verifiable evidence emerged directly supporting the claim "Red Bull improves concentration and reaction speed beyond a typical caffeinated drink." — evidence stronger than what's currently on record contradicting it.
▸ CLAIM CHECK
- U.S. News — A 2014 class-action lawsuit alleged these specific performance claims were false advertising unsupported by adequate science; Red Bull settled for over $13 million rather than defend the claims in court.
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▸ FAQ
Did Red Bull admit its 'gives you wings' claims were false?
No — Red Bull settled the 2014 lawsuit for over $13 million without admitting wrongdoing, maintaining its marketing has always been truthful and accurate, and saying it settled to avoid the cost of continued litigation.
Can I still claim money from the Red Bull settlement?
The original claim window covered purchases between January 1, 2002, and October 3, 2014, offering $10 cash or $15 of product; check current class-action settlement resources for whether any claim period remains open.