Not a trust score: it covers only the claims we've checked, and small samples move a lot. Last PixProof Sep 13, 2026.
Quick facts
- What is Red Bull GmbH?
- Red Bull GmbH is an Austrian multinational private company best known for creating the Red Bull energy drink, first sold in Austria in 1987 and now the world's leading energy-drink brand by volume.
- Where is Red Bull GmbH from?
- Austria. Headquartered in Fuschl am See, Salzburg, Austria.
- When was Red Bull GmbH founded?
- In 1984, by Dietrich Mateschitz and Chaleo Yoovidhya.
- How many people work at Red Bull GmbH?
- About 17,848 (as of 2023).
▸ ABOUT RED BULL GMBH
Red Bull GmbH is an Austrian multinational private company best known for creating the Red Bull energy drink, first sold in Austria in 1987 and now the world's leading energy-drink brand by volume. Beyond beverages, Red Bull has built an extensive sports-marketing empire spanning Formula 1 (Oracle Red Bull Racing), football (RB Leipzig, New York Red Bulls), and extreme sports/media production. Co-founder Dietrich Mateschitz died in October 2022; the company remains privately held by the Yoovidhya and Mateschitz families.
▸ WHO OWNS WHAT
From Wikidata (see record). Lists can include companies since merged or closed.
▸ TRACK RECORD
Red Bull GmbH's history and the 2 marketing claims we've checked, in date order — so you can see what they promised when, and how it held up.
- 1984Dietrich Mateschitz and Chaleo Yoovidhya found Red Bull GmbH in Austria, each investing roughly $500,000.
- 1987Red Bull Energy Drink is launched for the first time, in Austria, on April 1.
- 1992Red Bull expands into Germany and the UK, beginning its international rollout across Europe.
- 1997Red Bull enters the United States market.
- 2005Red Bull acquires the Jaguar Formula 1 team, rebranding it as Red Bull Racing, and buys MLS club MetroStars (renamed New York Red Bulls).
- 2009Red Bull founds football club RB Leipzig in Germany.
- Oct 8, 2014CLAIM · Red Bull"Red Bull improves concentration and reaction speed beyond a typical caffeinated drink."→ 🔴 BYE THE HYPE Read the PixProof →
- 2022Co-founder Dietrich Mateschitz dies on October 22; his son Mark Mateschitz inherits his 49% stake.
- Checked Sep 2026CLAIM · Cyberpunk 2077"Cyberpunk 2077 is a great, polished experience"→ 🟢 PLAY IT Read the PixProof →
Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.
▸ SOCIAL PRESENCE
▸ VITAL STATS
▸ CLIMATE COMMITMENT
Red Bull has committed to reducing absolute Scope 1 and 2 greenhouse gas emissions by 42% and Scope 3 emissions by 25% by 2030 (vs. a 2021 baseline), en route to a 90% reduction across all scopes and net-zero value-chain emissions by 2040, aligned with the Science Based Targets initiative's 1.5°C pathway.
Real progress:
Source