Naked Juice
The claim: Naked Juice products are all natural and non-GMO.
by PepsiCo
✓ Evidence agrees · Moderately sourced (4 sources)
By PixPause Editorial · 2 min read · Verified September 13, 2026
PepsiCo paid $9 million in 2013 to settle a class-action lawsuit alleging Naked Juice products labeled 'all natural' and 'non-GMO' actually contained genetically altered soy and added synthetic ingredients, and agreed to stop using the 'all natural' claim.
Make your guess on the slip to reveal the answer- "Naked Juice products are all natural and non-GMO."✕ FALSE
BUYING THE HYPE
▸ HYPE VS REALITY
PepsiCo's Naked Juice brand labeled its juice and smoothie products '100% Juice,' '100% Fruit,' 'All Natural,' and 'Non-GMO,' positioning them as pure, unprocessed fruit beverages.
A consolidated class-action lawsuit in California alleged the products contained added synthetic vitamins and other ingredients inconsistent with the 'all natural' and 'non-GMO' labeling, including genetically altered soy in some varieties. PepsiCo settled in 2013 for $9 million while continuing to deny the labels were misleading or false, agreeing to redesign labels to eliminate or modify the specific claims at issue and to stop describing the juices as 'all natural' going forward. Consumers who purchased the products between September 27, 2007, and August 19, 2013, could claim up to $75 with proof of purchase or $45 without.
'All natural' and 'non-GMO' are specific factual claims a lab can check, not marketing atmosphere -- and the underlying allegation was that some varieties actually contained genetically altered soy despite the labeling. PepsiCo's $9 million settlement and its agreement to permanently stop using 'all natural' language, while denying wrongdoing, is the kind of real-world outcome that only happens when a company decides defending the specific claim in court isn't worth the risk.
This verdict would change if new, independently verifiable evidence emerged directly supporting the claim "Naked Juice products are all natural and non-GMO." — evidence stronger than what's currently on record contradicting it.
▸ CLAIM CHECK
- Food Dive — A class-action lawsuit alleged genetically altered soy and added synthetic ingredients in products labeled 'all natural' and 'non-GMO,' resulting in a $9 million settlement and PepsiCo's agreement to stop using 'all natural' labeling.
Scorecard AI opinion ⓘ
▸ THE EVIDENCE ON YOUTUBE
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▸ FAQ
Did Naked Juice really contain GMO ingredients despite the 'non-GMO' label?
The class-action lawsuit alleged genetically altered soy was present in some varieties despite 'non-GMO' labeling; PepsiCo settled for $9 million without admitting the labels were false or misleading.
Does Naked Juice still say 'all natural' on its labels?
No — as part of the 2013 settlement, PepsiCo agreed to stop describing the juices as 'all natural' and to redesign labels to remove or modify the claims at issue.