Dyson Cordless Vacuum VS Instant Pot Duo Plus
Verdict DROP IT DROP IT
The Reality The UK's Advertising Standards Authority (ASA) formally investigated the specific '10x the suction' claim after evidence and independent testing were submitted by both companies. The ASA found Dyson had misled customers by conflating suction power (a measurable airflow specification) with real-world pick-up performance (how much dirt the vacuum actually removes from a surface) -- two different things that don't necessarily track together. The ad and accompanying YouTube video were banned, and the ASA required Dyson to make the basis of any future comparative claims explicit and to hold adequate test data before making implied or stated performance comparisons. CPSC's 2022 recall notice documents a real fire hazard specific to roughly 2 million Duo Plus 6-Quart units: the appliance could overheat, melt, and spark during normal use, with reports of resulting property damage and at least one reported injury. This wasn't an isolated incident for the Instant Pot brand -- CPSC records show separate prior recalls, including a 2015 shock-hazard recall of the original Smart/Smart-60 models and a 2018 recall of about 104,000 Gem 65 8-in-1 Multicookers for an overheating/melting fire hazard.
SHORT ANSWER
Dyson Cordless Vacuum: The UK's Advertising Standards Authority formally ruled that Dyson's '10x the suction' comparative ad claim misled customers by conflating raw suction power with real-world pick-up performance, and banned the ad.
Instant Pot Duo Plus: A 2022 CPSC recall covering roughly 2 million Instant Pot Duo Plus 6-Quart units found the appliance could overheat, melt, and spark during normal use, marking the brand's third distinct safety recall since 2015.