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Home› Food Receipts› Activia Yogurt vs Kashi Cereal

Activia Yogurt VS Kashi Cereal

Activia Yogurt Kashi Cereal
Verdict DROP IT DROP IT
The Reality The FTC's investigation, conducted jointly with 39 state Attorneys General, found that 8 of the 10 scientific studies Dannon relied on actually showed no statistically significant effect of Activia on digestive transit time compared to a placebo. Dannon settled with the FTC in 2011, agreeing to stop using the specific words 'clinically' and 'scientifically proven' in favor of softer language like 'clinical studies show,' and to stop claiming any cold- or flu-prevention benefit unless the FDA approved that specific message. Separately, a parallel consumer class action resulted in Dannon paying up to $45 million in damages, and the FTC settlement included a simultaneous $21 million settlement with the 39 states. A class-action lawsuit filed in US District Court for the Southern District of California identified a range of synthetic and artificial ingredients present in products carrying the 'All Natural' or 'Nothing Artificial' label, including pyridoxine hydrochloride, calcium pantothenate, hexane-processed soy ingredients, ascorbic acid, glycerin, and sodium phosphate. Kellogg settled the suit for $5 million in 2014, agreeing to drop the 'All Natural' and 'Nothing Artificial' claims from the affected products and to reformulate or relabel them nationally, with California purchasers eligible for $0.50 per product with proof of purchase.
SHORT ANSWER

Activia Yogurt: The FTC's investigation, joined by 39 state Attorneys General, found 8 of 10 studies Dannon cited for Activia's 'clinically proven' digestive claims showed no significant effect versus a placebo, resulting in a 2011 settlement and a separate $45 million consumer class-action payout.

Kashi Cereal: Kellogg paid $5 million in 2014 to settle a class-action lawsuit and agreed to drop 'All Natural' and 'Nothing Artificial' labeling from Kashi products after plaintiffs identified specific synthetic ingredients, including pyridoxine hydrochloride and hexane-processed soy, actually present in them.