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HomeBrandsWhirlpool Corporation
▸ COMPANY PROFILE

Whirlpool Corporation

United States · Founded 1911

www.whirlpoolcorp.com ↗
PIXPAUSE REPORT CARD
1PixProof filed
Biggest hype missWhirlpool / Maytag DishwasherA rinse-aid-dispenser fire-hazard defect triggered separate Whirlpool-family dishwasher recalls in 2007 (2.3 million units), 2010 (1.7 million units), and 2015 (557 incident reports across Maytag, Whirlpool, KitchenAid, and Jenn-Air), and Whirlpool was separately fined $11.5 million in 2023 for failing to promptly report an unrelated cooktop hazard.

One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 13, 2026.

Quick facts

What is Whirlpool Corporation?
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, tracing back to the Upton Machine Company founded in 1911.
Where is Whirlpool Corporation from?
United States. Headquartered in Benton Harbor, Michigan, U.S.
Is Whirlpool Corporation a public company?
Yes — it's listed on New York Stock Exchange: WHR and Shanghai Stock Exchange: 600983.
When was Whirlpool Corporation founded?
In 1911, by Louis Upton and Emory Upton.
Has Whirlpool Corporation had any safety recalls?
Yes — 3 official US recalls (since 2017), per CPSC.
Source: Wikidata ↗

▸ ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, tracing back to the Upton Machine Company founded in 1911. It owns a portfolio of major appliance brands including Whirlpool, KitchenAid, Maytag, JennAir and Amana, and reported $15.52 billion in revenue in 2025 with about 41,000 employees. It trades on the NYSE under ticker WHR.

Terms explained:What is a safety recall?

▸ TRACK RECORD

Whirlpool Corporation's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

  1. 1911Founded as the Upton Machine Company in Benton Harbor, Michigan, by Louis and Emory Upton.
  2. 1929Merged with the Nineteen Hundred Washer Company.
  3. 1949Company renamed Whirlpool Corporation.
  4. 1955Acquired Seeger Refrigerator Company and RCA's appliance lines.
  5. 1986Acquired the KitchenAid appliance division.
  6. 2006Completed acquisition of Maytag Corporation.
  7. 2014Acquired Italian appliance maker Indesit.
  8. 2022Acquired InSinkErator, the garbage-disposal manufacturer.
  9. Checked Sep 2026CLAIM · Whirlpool / Maytag Dishwasher"Whirlpool-family dishwashers are safe for unattended daily use without a recurring fire-hazard pattern."→ 🔴 BYE THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SAFETY RECALLS

Official US recalls from the US Consumer Product Safety Commission (CPSC), since 2017. Every entry is the agency's own record and links to it.

3recalls
69Kunits affected

Showing the 3 most recent. Recalls are routine in these industries and a maker with more models or more units sold will have more — compare brands with care. Source: CPSC, fetched Oct 20, 2026.

▸ SOCIAL PRESENCE

▸ VITAL STATS

US major appliance market, unit share15.76%OpenBrand, Q1 2025

▸ CLIMATE COMMITMENT

Whirlpool committed to achieving net-zero greenhouse gas emissions across its plants and operations (Scope 1 and 2, covering more than 30 manufacturing sites and major distribution centers) by 2030, with a broader value-chain net-zero target validated by the Science Based Targets initiative by 2050.

Real progress:

Source

▸ NOTABLE PRODUCTS

KitchenAid stand mixerKitchenAid stand mixerView / Buy →
Maytag washers and dryersMaytag washers and dryers
Whirlpool refrigeratorsWhirlpool refrigeratorsView / Buy →
JennAir premium kitchen suitesJennAir premium kitchen suites

▸ SOURCES