Vita-Mix Corporation

▸ ABOUT VITA-MIX CORPORATION

Vitamix is an American, family-owned company that manufactures and sells high-performance commercial and residential blenders. It traces its roots to the Barnard Sales Company (1921); founder William Grover "Papa" Barnard introduced the first Vita-Mix blender in 1937. The company has been headquartered in Olmsted Township, Ohio since 1948 and remains privately owned by the Barnard family, with about 726 employees.

▸ TRACK RECORD

Vita-Mix Corporation's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

1. 1921Company founded by William Grover Barnard as the Barnard Sales Company.
2. 1937Barnard introduced the first Vita-Mix blender, priced at $11.95.
3. 1949Vitamix became the first company known to broadcast an infomercial for a specific manufactured product, on Cleveland's WEWS.
4. 1950The Vita-Mix Mark 20, with variable speeds, was introduced.
5. 1970The Vita-Mix 3600, with a more powerful motor for expanded applications, launched.
6. 1992The Vita-Mix 5000 (Total Nutrition Center) released with a polycarbonate container.
7. 2010Company rebranded from Vita-Mix to "Vitamix" with a redesigned logo.
8. 2022Steve Laserson became the company's first CEO from outside the Barnard family.
9. Checked Sep 2026CLAIM · Vitamix Blender"Vitamix blenders are durable enough to withstand years of heavy, repeated use without degrading."→ 🟢 BUY THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SAFETY RECALLS

Official US recalls from the US Consumer Product Safety Commission (CPSC), since 2017. Every entry is the agency's own record and links to it.

• Jun 20, 2024Vitamix Reannounces and Expands Recall of Ascent Series and Venturist Series 8-ounce and 20-ounce Blending Containers and Blade Bases Due to Laceration Hazard; Offers New Repair Kit Due to Additional Injuries

  The containers can separate from the blade base, exposing the blades, posing a laceration hazard to consumers.

  Units: About 569,000 (In August 2018, 105,000 of the 569,000 blending containers and blade bases were previously recalled) (In addition, about 121,950 were sold in Canada)

  Official recall notice (24276) ↗
• Aug 9, 2018Vitamix Recalls Ascent and Venturist Series Blending Containers Due to Laceration Hazard

  The containers can separate from the blade's base exposing the blades, posing a laceration hazard to consumers.

  Units: About 105,000 (In addition, about 5,300 were sold in Canada)

  Official recall notice (18202) ↗

Showing the 2 most recent. Recalls are routine in these industries and a maker with more models or more units sold will have more — compare brands with care. Source: CPSC, fetched Oct 27, 2026.