One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 13, 2026.
Quick facts
- What is SteelSeries?
- SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, controllers, and mousepads, founded in Copenhagen in 2001 (originally as Soft Trading, maker of the Icemat mousepad) before rebranding as SteelSeries in 2007.
- Where is SteelSeries from?
- Denmark. Headquartered in Frederiksberg, Capital Region, Denmark.
- When was SteelSeries founded?
- In 2001, by Jacob Wolff-Petersen.
▸ ABOUT STEELSERIES
SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, controllers, and mousepads, founded in Copenhagen in 2001 (originally as Soft Trading, maker of the Icemat mousepad) before rebranding as SteelSeries in 2007. The company is best known for its Arctis headset line and Apex keyboard series and has built its brand around esports sponsorships and gaming-industry partnerships. It was acquired by Danish private equity firm Axcel in 2019 and has operated as a subsidiary of Danish hearing and audio technology group GN Store Nord (GN Group) since January 2022.
▸ TRACK RECORD
SteelSeries's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.
- 2001Founded in Copenhagen by Jacob Wolff-Petersen as Soft Trading, maker of the Icemat glass mousepad.
- 2003Signed a deal with Microsoft to bundle the Icemat mousepad with the IntelliMouse, expanding distribution.
- 2007Company renamed from Soft Trading to SteelSeries.
- 2008Acquired gaming peripherals developer Ideazon.
- 2016Launched the Arctis gaming headset line.
- 2019Launched the Apex Pro keyboard; acquired by Danish private equity firm Axcel.
- 2020Acquired Nahimic audio software developer A-Volute (April) and gaming accessory maker KontrolFreek (December).
- 2022Became a subsidiary of GN Store Nord (GN Group) on January 12, 2022.
- Checked Sep 2026CLAIM · SteelSeries Arctis Nova Pro Wireless"Each Arctis Nova Pro Wireless battery lasts 18-22 hours, with a 15-minute charge adding roughly 3 hours."→ 🟢 BUY THE HYPE Read the PixProof →
Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.
▸ SOCIAL PRESENCE
▸ CLIMATE COMMITMENT
Become carbon neutral across direct operations and purchased energy (Scopes 1 and 2) by 2025, and buy 100% renewable electricity for all offices by 2025
Real progress:
Source