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▸ COMPANY PROFILE

Rowenta

Germany · Founded 1884 · Part of Groupe SEB

www.rowenta.fr ↗
PIXPAUSE REPORT CARD
1PixProof filed
Biggest hype missRowenta X-Force Flex (14.60 / 15.60 Animal)No — the Rowenta X-Force Flex 14.60/15.60 Animal cordless vacuums are under an active July 2026 CPSC recall for a lithium-ion battery fire/burn hazard. Rowenta is offering a free replacement battery; stop using an affected unit and register at rowentausa.com/recall-campaign-xforce.

One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 12, 2026.

Quick facts

What is Rowenta?
Rowenta is a German brand that offers small household appliances.
Where is Rowenta from?
Germany. Headquartered in Erbach.
Who owns Rowenta?
Rowenta's parent company is Groupe SEB.
When was Rowenta founded?
In 1884, by Robert Weintraud.
Has Rowenta had any safety recalls?
Yes — 1 official US recall (since 2017), per CPSC.
Source: Wikidata ↗

▸ ABOUT ROWENTA

Rowenta is a German brand that offers small household appliances. Since 1988, it has been part of the global French Groupe SEB.

Terms explained:What is a safety recall?

▸ WHO OWNS WHAT

Owned by
Groupe SEB

From Wikidata (see record). Lists can include companies since merged or closed.

▸ TRACK RECORD

Rowenta's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

  1. Checked Sep 2026CLAIM · Rowenta X-Force Flex (14.60 / 15.60 Animal)"Safe for everyday home use, as any consumer vacuum is implicitly marketed"→ 🔴 BYE THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SAFETY RECALLS

Official US recalls from the US Consumer Product Safety Commission (CPSC), since 2017. Every entry is the agency's own record and links to it.

1recall
3.7Kunits affected

Showing the 1 most recent. Recalls are routine in these industries and a maker with more models or more units sold will have more — compare brands with care. Source: CPSC, fetched Oct 20, 2026.

▸ SOURCES