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HomeBrandsKitchenAid
▸ COMPANY PROFILE

KitchenAid

Founded 1919

www.kitchenaid.com ↗
PIXPAUSE REPORT CARD
1PixProof filed
Claim that held upKitchenAid Stand MixerKitchenAid's 'built to last' claim for its stand mixers is backed by Wirecutter's seven-year, 50-hour long-term testing conclusion and Consumer Reports' top performance marks across four different KitchenAid models.

One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 13, 2026.

Quick facts

What is KitchenAid?
KitchenAid is an American home appliance brand owned by Whirlpool Corporation.
When was KitchenAid founded?
In 1919.
Source: Wikidata ↗

▸ ABOUT KITCHENAID

KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.

▸ TRACK RECORD

KitchenAid's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

  1. Checked Sep 2026CLAIM · KitchenAid Stand Mixer"KitchenAid stand mixers are built to last for decades of regular home use."→ 🟢 BUY THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SOURCES