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▸ COMPANY PROFILE

Instant Brands

United States · Founded 2009

corporate.instantbrands.com ↗
PIXPAUSE REPORT CARD
1PixProof filed
Biggest hype missInstant Pot Duo PlusA 2022 CPSC recall covering roughly 2 million Instant Pot Duo Plus 6-Quart units found the appliance could overheat, melt, and spark during normal use, marking the brand's third distinct safety recall since 2015.

One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 13, 2026.

Quick facts

What is Instant Brands?
Instant Pot Brands is a company selling a range of kitchen appliances.
Where is Instant Brands from?
United States. Headquartered in Downers Grove.
When was Instant Brands founded?
In 2009.
Source: Wikidata ↗

▸ ABOUT INSTANT BRANDS

Instant Pot Brands is a company selling a range of kitchen appliances. Founded in 2009 by Robert Wang, Yi Qin, and three Canadian partners, it is the distributor and designer of Instant Pot and other products under the Instant Brands name.

▸ WHO OWNS WHAT

Subsidiaries & acquisitions on record
Instant PotCorellePyrexCorningWareVisions

From Wikidata (see record). Lists can include companies since merged or closed.

▸ TRACK RECORD

Instant Brands's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

  1. Checked Sep 2026CLAIM · Instant Pot Duo Plus"Instant Pot has made pressure cooking foolproof and safe for everyday home use."→ 🔴 BYE THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SOCIAL PRESENCE

▸ SOURCES