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▸ COMPANY PROFILE

Ferrero SpA

Italy · Founded 1946

www.ferrero.com ↗
PIXPAUSE REPORT CARD
1PixProof filed
Biggest hype missNutellaFerrero paid $3 million in 2012 to settle a class-action lawsuit and removed the phrase 'balanced breakfast' from Nutella's labeling after plaintiffs pointed out a single serving carries 21 grams of sugar, 200 calories, and 11 grams of fat.

One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 13, 2026.

Quick facts

What is Ferrero SpA?
Ferrero SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Piedmont.
Where is Ferrero SpA from?
Italy. Headquartered in Alba.
When was Ferrero SpA founded?
In 1946, by Pietro Ferrero.
How many people work at Ferrero SpA?
About 48,697 (as of 2025).
Where does the name "Ferrero SpA" come from?
It's named after Pietro Ferrero.
Source: Wikidata ↗

▸ ABOUT FERRERO SPA

Ferrero SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Piedmont. Ferrero is a manufacturer of branded chocolate and confectionery products, and is reportedly the second largest chocolate producer and confectionery company in the world. Ferrero SpA is a private company owned by the Ferrero family and it has been described as "one of the world's most secretive firms".

▸ WHO OWNS WHAT

Subsidiaries & acquisitions on record
Ferrara Candy CompanyFannie MayThorntonsFerrero Ardennes

From Wikidata (see record). Lists can include companies since merged or closed.

▸ TRACK RECORD

Ferrero SpA's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

  1. Apr 29, 2012CLAIM · Nutella"Nutella is an example of a tasty yet balanced breakfast."→ 🔴 BYE THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SOCIAL PRESENCE

▸ SOURCES