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▸ COMPANY PROFILE

Dyson

Singapore · Founded 1991

www.dyson.com ↗
2PixProofs filed
50%ended in "Bye the Hype"
Biggest hype missDyson Cordless VacuumThe UK's Advertising Standards Authority formally ruled that Dyson's '10x the suction' comparative ad claim misled customers by conflating raw suction power with real-world pick-up performance, and banned the ad.

Not a trust score: it covers only the claims we've checked, and small samples move a lot. Last PixProof Sep 22, 2026.

Quick facts

What is Dyson?
Dyson is a British-founded, Singapore-headquartered multinational technology company that designs and manufactures household appliances, including bagless vacuum cleaners, bladeless fans, air purifiers, hand dryers, and hair care devices.
Where is Dyson from?
Singapore. Headquartered in Singapore.
When was Dyson founded?
In 1991, by James Dyson.
How many people work at Dyson?
About 7,000 (as of 2016).
Source: Wikidata ↗

▸ ABOUT DYSON

Dyson is a British-founded, Singapore-headquartered multinational technology company that designs and manufactures household appliances, including bagless vacuum cleaners, bladeless fans, air purifiers, hand dryers, and hair care devices. It was founded in 1991 by British inventor Sir James Dyson (born 2 May 1947) in Malmesbury, Wiltshire, England, built around cyclonic-separation vacuum technology he developed after more than 5,000 prototypes. The company remains privately held — wholly owned by James Dyson and his family — and relocated its global headquarters from the UK to Singapore in 2019.

▸ TRACK RECORD

Dyson's history and the 2 marketing claims we've checked, in date order — so you can see what they promised when, and how it held up.

  1. 1991Dyson Appliances Limited founded in Malmesbury, Wiltshire, England.
  2. 1993The DC01 dual-cyclone upright vacuum launches and becomes the UK's best-selling vacuum within 18 months.
  3. 2001Company renamed Dyson Ltd; the DC07 upright vacuum launches.
  4. 2006Dyson Airblade fast hand dryer launches in October.
  5. 2009Air Multiplier bladeless fan launches in October.
  6. 2013Opens a $360 million motor manufacturing plant in Singapore.
  7. 2016Dyson Supersonic hair dryer launches in April.
  8. 2019Global headquarters relocated from the UK to St James Power Station, Singapore.
  9. Checked Sep 2026CLAIM · Dyson Cordless Vacuum"Dyson's cordless vacuum has over 10x the suction of a named rival and cleans as well as a corded vacuum."→ 🔴 BYE THE HYPE Read the PixProof →
  10. Checked Sep 2026CLAIM · Dyson PencilVac Fluffycones"The Hyperdymium 140k motor delivers powerful suction"→ 🟡 QUESTION IT Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SOCIAL PRESENCE

▸ VITAL STATS

Global household vacuum cleaner market share15%Global Market Insights, 2025

▸ CLIMATE COMMITMENT

Dyson has committed to becoming carbon neutral across its operations and supply chain by 2030

Real progress:

Source

▸ NOTABLE PRODUCTS

Dyson V15 Detect cordless vacuumView / Buy →
Dyson Supersonic hair dryer
Dyson Airwrap multi-styler
Dyson Airblade hand dryers
Dyson Pure Cool air purifying fans

▸ SOURCES