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▸ COMPANY PROFILE

Blizzard Entertainment

United States · Founded 1991 · Part of Activision Blizzard

www.blizzard.com/de-de ↗
PIXPAUSE REPORT CARD
1PixProof filed
Biggest hype missDiablo ImmortalIndependent analysis found fully maxing a Diablo Immortal character's gear could cost up to $110,000, since top-tier upgrades are only obtainable through real-money loot boxes rather than gameplay -- and a real player documented spending roughly $100,000 on a single character.

One PixProof is too few to judge a company — this record fills in as more of its claims get checked. Last PixProof Sep 13, 2026.

Quick facts

What is Blizzard Entertainment?
Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California, and a subsidiary of Activision Blizzard.
Where is Blizzard Entertainment from?
United States. Headquartered in Irvine.
Who owns Blizzard Entertainment?
Blizzard Entertainment's parent company is Activision Blizzard.
When was Blizzard Entertainment founded?
In 1991, by Michael Morhaime.
How many people work at Blizzard Entertainment?
About 13,000 (as of 2022).
Where does the name "Blizzard Entertainment" come from?
It's named after blizzard.
Source: Wikidata ↗

▸ ABOUT BLIZZARD ENTERTAINMENT

Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the highly influential massively multiplayer online role-playing game World of Warcraft (2004) as well as the multi million-selling video game franchises Diablo, StarCraft, and Overwatch. The company also operates Battle.net, an online gaming service.

▸ WHO OWNS WHAT

Owned by
Activision Blizzard

From Wikidata (see record). Lists can include companies since merged or closed.

▸ TRACK RECORD

Blizzard Entertainment's history and the 1 marketing claim we've checked, in date order — so you can see what they promised when, and how it held up.

  1. Checked Sep 2026CLAIM · Diablo Immortal"Diablo Immortal is playable and fully competitive without spending real money beyond convenience purchases."→ 🔴 SKIP IT Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SOCIAL PRESENCE

▸ SOURCES