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HomeBrandsAmazon.com, Inc.
▸ COMPANY PROFILE

Amazon.com, Inc.

United States · Founded 1994

www.amazon.com ↗
2PixProofs filed
50%ended in "Bye the Hype"
Biggest hype missAmazon Echo (Alexa)The FTC and DOJ found Amazon retained children's Alexa voice recordings indefinitely and failed to honor parents' deletion requests across its systems, resulting in a $25 million COPPA settlement in 2023 and a mandated overhaul of its deletion practices.Claim that held upAmazon KindleAmazon Kindle hardware is well-regarded, but a real 1,377-point Hacker News thread about jailbreaking every Kindle model shows genuine, substantial user frustration with its locked-down DRM and software restrictions — a real trade-off to know about before buying, not marketing spin.

Not a trust score: it covers only the claims we've checked, and small samples move a lot. Last PixProof Sep 13, 2026.

Quick facts

What is Amazon.com, Inc.?
Amazon.com, Inc. is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence.
Where is Amazon.com, Inc. from?
United States. Headquartered in Seattle, Washington, U.S.
Is Amazon.com, Inc. a public company?
Yes — it's listed on Nasdaq: AMZN.
When was Amazon.com, Inc. founded?
In 1994, by Jeff Bezos.
How many people work at Amazon.com, Inc.?
About 1,500,000 (as of 2023).
Has Amazon.com, Inc. had any safety recalls?
Yes — 10 official US recalls (since 2017), per CPSC.
Source: Wikidata ↗

▸ ABOUT AMAZON.COM, INC.

Amazon.com, Inc. is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, entertainment, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company started as an online book marketplace that gradually expanded to include virtually all consumer products as well as many other categories, positioned as "The Everything Store".

▸ WHO OWNS WHAT

Subsidiaries & acquisitions on record
A9.comAmazon Web ServicesAlexa InternetZapposTwitch InteractiveAmazon BooksAmazon Lab126Amazon Publishing

From Wikidata (see record). Lists can include companies since merged or closed.

▸ TRACK RECORD

Amazon.com, Inc.'s history and the 2 marketing claims we've checked, in date order — so you can see what they promised when, and how it held up.

  1. 1994Founded by Jeff Bezos in Bellevue, Washington, initially as an online bookstore.
  2. 1997Initial public offering (IPO) on Nasdaq.
  3. 2006Amazon Web Services (AWS) launched.
  4. 2007Kindle e-reader launched.
  5. 2017Acquired Whole Foods Market for $13.7 billion — Amazon's largest acquisition at the time and its first major physical-retail footprint.
  6. May 31, 2023CLAIM · Amazon Echo (Alexa)"Parents can request deletion of their children's Alexa voice data, and Amazon honors that request."→ 🔴 BYE THE HYPE Read the PixProof →
  7. Checked Sep 2026CLAIM · Amazon Kindle"Amazon markets Kindle as a simple, distraction-free e-reader with a weeks-long battery life and instant access to the Kindle Store's catalog."→ 🟢 BUY THE HYPE Read the PixProof →

Claim dates come from when the claim's own source was published; "Checked" means we couldn't date the claim, so it sits at the date we verified it.

▸ SAFETY RECALLS

Official US recalls from the US Consumer Product Safety Commission (CPSC), since 2017. Every entry is the agency's own record and links to it.

10recalls
694.6Kunits affected

Showing the 6 most recent. Recalls are routine in these industries and a maker with more models or more units sold will have more — compare brands with care. Source: CPSC, fetched Oct 27, 2026.

▸ SOCIAL PRESENCE

▸ VITAL STATS

Global Brand Rank#3 ($319.9B)Interbrand Best Global Brands 2025
Cloud infrastructure services (AWS)31%Synergy Research Group, Q1 2026

▸ CLIMATE COMMITMENT

Net-zero carbon emissions across operations by 2040 ("The Climate Pledge").

Real progress: Amazon's own reporting shows emissions grew roughly 34% since the 2019 baseline year, reaching 68.3 million metric tons CO2e in 2024.

Source

▸ NOTABLE PRODUCTS

Amazon.com marketplaceAmazon Web Services (AWS)

▸ SOURCES